Category: Public Relations
The internet is, among many things, a great equalizer. It gives a voice to people all over the world and many folks use that voice to make judgements about companies that they deal with. This niche has opened up the door for companies like Status Labs to rise through the cracks and become legitimate players in the world of business. Status Labs is an online reputation management and public relations firm based out of Austin, Texas. The company, for years, has been helping people of all demographics repair their reputation. However, would it surprise you to know that they first had to repair their own rep?
While Status Labs has done work with over 1,000 different businesses and individuals all over the globe, they first had to do work on their own name. CEO Darius Fisher, who took over the company after a bout with reputation issue, outlined his route to success in rehabilitating the image that Status Labs had so carefully cultivated. He knew that it would be an uphill battle but one, if done right, that could change their company.
First Fisher and Status Labs focused on changing the culture that surrounded their company. The reason that the business was so easily taken down by critics was that they had not established a culture of giving back to their local community. So Fisher started to get Status Labs involved with local charities and other businesses. He wanted his company to be seen first before they were judged, that way they could get the benefit of the doubt the next time something potentially happened.
Afterwards it became apparent that the best way to prevent future issues was by creating a team oriented culture that prized professionalism and teamwork over anything else. So Fisher and the company started implementing team building activities: the company would cater lunch on Fridays, startup a stock option plan, and even allow employees to bring in well behaved pets. With all of these steps in place it was easy for Status Labs to change the way the company operated, was received, and ultimately judged by the rest of the world. Follow Status Labs on Twitter to learn more about their news and services.