Halfway Home Pets

Lets' get them the life they need

Is there anything people won’t do for their beloved pets? Apparently not, if sales of premium dog food are any indication. Sales for premium dog food have been skyrocketing of late, and it’s a sure sign that pet lovers are willing to pay extra to take care of their beloved furry friends with tasty, high quality food.

The Natural Food Angle

A recent article in www.dailyherald.com http://www.dailyherald.com/article/20151122/business/151129983/

reviewed the premium dog food market, and what’s clear is that this business is really taking off. Premium brands like Beneful are among those that are seeing consumers respond to a commitment to quality, fresh ingredients. Baneful has long used quality ingredients like fresh salmon and chicken in its kibble and canned products, and sales are definitely up.

What’s driving the market may be the overall awareness of people about having a healthy lifestyle that includes a diet of natural, organic foods. Companies like Beneful and newer upstart brands like Blue Buffalo Co. and Fresh Pet are making a strong commitment to using quality and yes, more expensive ingredients in their mixes. What’s clear is that many consumers are not resistant to higher prices when it comes to their dog’s health and welfare.

New Innovations

All of these sales are also driving competition and innovation in this market. Major players like Colgate-Palmolive and Purina are diving in with new ideas for their product lines on walmart, including weight loss dog chow and individualized recipes mixed through website orders. All of this is a sure sign that this hot market is getting hotter, and right now there’s no end in sight.

It’s enough to make that furry best friend bark in delight, especially at dinnertime.