Category: Business World
It is a known fact for anyone that has been keeping up with the trade media that artificial intelligence is moving to transforming various digital sectors. 80% of US online marketers believe that customers are ready to embrace this new technology.
There are huge improvements that have been brought about by the AI; from use of tools such as chatbots for automation of customer’s interaction to assisting marketers make constant improvements to meet desired target through utilization of user’s patterns. This cuts a lot of cost and improves efficiency because they are basically faster and sometimes more accurate than humans.
Individuals are demanding for advertisements that are more targeted and this is possible because of the proliferation of artificial intelligence. Based on a study carried out by Accenture, about 70% of customers said that most advertisements are short of standards while about 50% of individuals are more concerned with advertisements that suit their personal interest.
How will these demands be met? One best way the approach this lies in AI driven multivariate testing.
The Multivariate Testing
The multivariate testing is a tool that is only talked about at times but often ignored. It is the processes of breaking down a particular campaign into smaller units to assist marketers comprehend the various factors concerned. Most advertisers ignore the full potential of optimization even though, it has been around for a long time now.
To begin, most advertisers combine their targeting dimensions all in one place and then forget it once it is set and goes online. This not only results to the disadvantage of poor performance and higher prices, but often concludes with providing any real insights to the audience.
In reality, it will be impractical or rather impossible to analyze the various elements of a campaign that is modular in order to know what brought about its success or failure. All these should have been taken into consideration from the front end.
Multivariate testing has become both practical and possible through the AI technology. With the help of AI, marketers can now fragment a particular campaign into numerous of micro-campaigns while taking a lot of factors including audience targeting, device, location, gender and age into consideration. Performances can now be compared for a particular group by advertisers. For instance, males of ages between 35 to 40 years using laptop who are generally interested in sports or females between the ages of 18 to 24 using tablet and they are generally interested in fashion.
This is impractical for an average human media to do but these activities can be carried out by AI using multivariate testing through the huge amount of data accumulated about users.
Not everyone would be ready to jump ship from an industry that’s traditionally known as being very lucrative, but Mike Baur did. Baur was once a banker for some of Switzerland’s top investment and commercial banks, the economy drivers that may now be taking a backseat role in the nation as opposed to being the economy drivers. Banks have seen a lot of changes to their structures and have seen their reputations become tarnished due to some unsavory business practices and growing distrust by the general population. But Baur has left that life behind to do something better by becoming an investor in business startups.
Baur launched his business incubator in 2014, the Swiss Startup Factory (SSUF). The SSUF is located in Zurich and is really a competition between some of the most aggressive entrepreneurs who are all vying for capital funding that could launch their business immediately. The program is three months long and involves both physical as well as mental endurance tests. Only the most innovative entrepreneurs can be accepted to this program, and out of them few emerge to the finals. But those who do are given office spaces and technology connections to get their businesses going right away. Baur has seen quite a number of businesses thrive since starting the SSUF.
Mike Baur at one time was taken to the office of a big bank manager who once told him that if he followed the plan on the chart, he’d have his whole career set for life. At that time he was a young man who enrolled as an apprentice at UBS Bank. Young men have started in banking apprenticeships before attending college in Switzerland, and Baur had the privilege of meeting some of the nation’s wealthiest clients while in this position. From apprentice he arose to become a manager and earned the praise of many of his superiors for his financial acumen.
Baur stayed at UBS until 2008 when the financial crash affected the bank, and he then moved into a higher portfolio management position at Clariden Leu. He enjoyed his time at Clariden Leu, but then amidst big changes in the Swiss banking industry this bank was closed by Credit Suisse who Baur went to work for next. He only stayed with this bank for a short period and decided it was time to abandon banking altogether. But the move would pay off after he found a market of new potential in young innovators, and soon he had laid the groundwork for the SSUF. Baur is a member on LinkedIn and has several other companies that he’s founded and posted on there.
The pet food industry has recently seen the growth of a new market that has been driven by pet parents hoping to make sure their dog remains as healthy as possible by removing the processed grains used as filler by the majority of major pet food manufacturers. The Beneful brand has built its reputation on providing a healthy and nutritious alternative to the major pet food brands, Beneful has now set out to bring its own version of a grain free recipe to the world in a bid to make sure every dog remains as healthy as possible throughout its life.
Beneful has developed its grain free recipe that has farm raised chicken at its heart as the need for an ethically produced form of dog food that will bring good health to the pets of the world. Other ingredients in this innovative and healthy recipe from Beneful are largely fruit and vegetable based, including hints of spinach, blueberries, and pumpkin that replace the grains used in the majority of modern pet food recipes and learn more about Beneful.
Despite the need for providing a healthy alternative for pet parents, Beneful has always remained dedicated to ensuring the healthiest options are also the tastiest for pets who are the main consumers of their pet foods. Beneful has not sacrificed the nutritional value of its dog food recipes by removing the grains, but has instead created a pet food that contains 100 percent of the nutritional value required by dogs for a healthy and fun filled life and Beneful’s lacrosse camp.
Adam Milstein, son of Eva and Hillel Milstein, was born in Israel at a place known as Haifa. His father, Hillel, worked as a real estate developer while his mother, Eva, was a homemaker. He was the firstborn in his family, followed by his two brothers Joshua and Dalit. Adam later joined the IDF, Israeli Defense Forces, in the year 1971.While in the forces, he participated in the Yom Kippur War that took place in 1973. In the year 1978, he graduated with a Bachelor of Science degree in business and economics which he studied at the Israeli Institute of Technology. At this time, Milstein had already married Gila Elgrably in 1974.
Adam Milstein moved his new family, wife and two daughters, to the United States of America in the year 1981. Two years later, he got his MBA degree in Los Angeles from the University of Southern California. He then began working as a sales agent for commercial real estate.
As the co-founder of Adam and Gila Milstein Family Foundation, the offer philanthropic and benevolent services to unite the Jewish people in Israel and to strengthen the Israel and USA relationship. Some of Adams Foundation services include growth in partnerships and consulting various issues. They also hold fundraising initiatives aimed at supporting programs such as Pro-Israel advocacy, Jewish continuity, and also Jewish education and his Linkedin.
Adam Milstein operates following three major principles. There is the Life Path Impact which he finances and grows organizations which progressively involve their audiences using life’s numerous stages. Organizations are capable of maintaining a firm connection with their audience by creating various programs that incorporate various stages such as childhood, teenage, and the diverse stages of adulthood. The Active Philanthropy involves investing in great expertise and time value of every program, project, and organization that they support. This also involves financial resources among others and what Adam knows.
Thirdly, there is the Philanthropic Synergy which offers guidance and funding to organizations. As a result of this assistance, philanthropic corporations can intensify their influence by coming up with partnerships based on programs and also synergies. Therefore, they can work in conjunction with non-profit corporations, to achieve similar goals and Adam’s lacrosse camp.
Jason hope is Arizona’s foremost internet entrepreneur and futurist. Perhaps most famous as the founder of internet start-up JAWA, hope has made a career out of seeing trends and being right about future technologies, hitting bulls eyes far before anyone else can even see the target.
Shortly after graduating with a degree in economics from Arizona State University, Hope founded his first internet startup. JAWA was a premium content provider, allowing mobile users to stream their favorite songs, download their favorite ringtones and even watch their favorite videos. While this may sound pedestrian today, at the time, it was an absolutely revolutionary technology. Hope proceeded such giants as Apple to market with a solution that allowed mobile customers complete access to customize media, 10 years before Apple created the iStore.
After selling JAWA, Jason Hope went on to start a string of other internet businesses including many software companies and app development firms. He has also started successful SEO agencies and has helped thousands of business people increase their market and improve their online presence and learn more about Jason.
Today, Hope has traded in his entrepreneurial hat for that of a blogger and internet writer. He is currently writing and blogging for tech firms and internet news outlets about the exciting possibilities that will be brought by the new technologies encompassed in The Internet of Things. Hope sees this new field as one of the greatest opportunities for aspiring young entrepreneurs that has ever presented itself. He thinks the Internet of Things will totally revolutionize people’s lives.
More visit: https://www.investing.com/members/200946410
In a recent press release, Foresite Capital Management announced the appointment of Dr. Molly He, the former director of Illumina, as the firm’s venture partner. Dr. He has over one decade of experience in genomic research and pharmacology.
Dr. He becomes a member of Foresite Capital
According to Foresite Capital Management’s managing director, Mr. Jim Tananbaum, Dr. He is a prominent scientist with a keen interest in the next-generation sequencing. He also added that Foresite Capital Management is glad to have Dr. He as its venture partner. Based on her work background in drug development and genomics, she is bound to be a great asset to this company. Before joining Foresite Capital Management, Dr. He worked at Illumina where she oversaw protein reagent innovation and their subsequent improvements. She also used to work for Pacific Biosciences as she spent her time researching on molecular real-time sequencing chemistry. Dr. He is a graduate of Nankai University and holds a doctorate from the University of California. She has published various articles, and she is a proud owner of over 20 patents in protein biophysics and what Jim knows.
About Mr. Jim Tananbaum
Mr. Jim Tananbaum is a business executive and the founder of Foresite Capital Management, a San Francisco-based company. Mr. Tananbaum is a scholar, and he has studied in some of the finest colleges, such as Yale University, MIT, and Harvard University. Mr. Tananbaum holds a doctorate in medicine, which he acquired in 1989 from the revered Harvard Medical School. He also volunteers at Yale University as a member and president of the Advisory Board. Mr. Tananbaum also serves as the chief advisor for the Harvard-MIT HST Program and more information click here.
Mr. Tananbaum has worked for many firms, including GelTex, a business that manufactures non-systemic drugs. He is the founder of GelTex and managed this company for five years before joining Sierra Ventures in 1993. Mr. Tananbaum later helped establish Theravance (THRX) and served as its chief executive. He has served as the M.D. of Prospect Venture Partners for close to a decade. While working for this firm, he oversaw the PVP2 & PVP3 project. Currently, he serves as the principal of Foresite Capital Management, a company that manages healthcare investment fund and resume him.
Bruce Levenson is in the midst of a legal battle with AIG, the former insurance provider for the Atlanta Hawks’ ownership. Levenson and Atlanta Hawks Basketball & Entertainment (AHBE) had sold the team back in 2015 to Forbes billionaire Tony Ressler, and not long before the sale they decided to buyout then General Manager Danny Ferry’s contract. Ferry hadn’t been happy with all the terms of the deal and he decided to file a claim with AIG that according to his attorneys, was within his right to do. AIG has denied payouts to all parties involved in the matter, and now Levenson and AHBE are in court filing a lawsuit against AIG.
Levenson bought the Atlanta Hawks in 2004 and owned the team for nearly 12 years. But he’s also been the longtime Chairman of Unified Communications Group (UCG), a publication and big data company that he co-founded along with Ed Peskowitz. Levenson has a bachelor’s degree in journalism from Washington University and a master’s in law from American University. He started off as an editor for the Washington Star, then decided to start his own publications business right from his own home. He and Peskowitz grew the company that became UCG into a major international company, and several subsidiaries that spun off of the company include TechTarget and GasBuddy. Also see, http://brucelevenson.com/.
Levenson has helped young inner city people through his philanthropy work, and that includes raising scholarship funds through Hoop Dreams and the “I Have a Dream” Foundation. Levenson has also been involved with the Holocaust Memorial Museum and helped start the “Bringing the Lessons Home” program for young people. He also took the Atlanta Hawks basketball team there in 2014 to relive the event and hear his mother-in-law’s story of survival. Levenson also started the Center for Philanthropy and Non-Profit Leadership at the University of Maryland.
The Traveling Vineyard is a direct sales company that includes selling wines, wines accessories, as well as appointing and training people to become wine professionals. One of the best things about this company is that anyone can become a wine guide if they are interested.
The main benefits of working with The Traveling Vineyard is certainly the fact that employees will have a job that they enjoy, and in the return, they will be rewarded for their contribution. One of the most important things is that this company provides the proper training and support, that will make the client a wine expert. But, for the most people, the best part is that this kind of job gives an opportunity to be surrounded by lots of people, having interesting discussions on wine, and finally tasting this ”Drink of Gods”.
Some other main benefits of being a wine guide include financial rewards and flexibility. When being a wine guide with Traveling Vineyard, a worker has the opportunity to make as much money as they want. The income earned from being a wine guide can be a part time income or a full time income depending on the amount of effort that is put into marketing and sales.
Another advantage is that the job is flexible. Workers can choose to work only on the weekends or work every day of the week. There is no set schedule that a worker must maintain to stay with the company. This provides workers with the opportunity to live the lifestyle that they want without any restrictions.
The Traveling Vineyard uses social media to inform clients about all relevant details that they need to know. Facebook, Twitter, YouTube, Instagram or Pinterest are an ideal way to inform themselves properly in order to try out this kind of business.
UK Vintners is a renowned acquisition and sales company of wine and champagne. Based in the UK, the company provides top class wines from popular vineyards of Europe. Numerous customers prefer UK Vintners for its exceptional service. Some of them are pleasure drinkers while others want to increase their wine collection.
There are people who seek advice from UK Vintners for developing private cellars. Regardless of the type of client, the company provides them finest wine and champagne using its huge network.
Although the team of UK Vintners is quite small, they do a big job. The consultants personally guide clients about the availability of different products. There are customers who ask for one-on-one meetings. UK Vintners sends an expert wine consultant to the customer’s home, office or preferred location. The company is not in contract with any seller, and it is totally independent in making its suggestions. It has contacts with several brokers, merchants, and traders. Therefore, it provides advice after thorough analysis.
Customers can purchase wine and champagne online after becoming a member at the UK Vintner’s website. A customer must be at least eighteen years old. It is important that a customer reads all terms & conditions before placing an order. Customers have various options for payment. They can use credit cards, debit cards, PayPal, cheque, and BACS transfer. The company ensures that its payment pages are safe and secure for usage. Credit cards like American Express, MasterCard, and Visa can be used while the majority of debit cards work.
Some people do not prefer to use their cards. For them, the company can process payment via telephone on the specified number. In case, a customer wants to use a cheque then he will have to send it to the company’s address. The order will process after the cheque is cleared. BACS transfer is suitable for big corporate orders.
UK Vintners delivers wine orders both inside and outside the UK. If an order is under fifty pounds, an amount of six and a half pounds will be charged. The order on LinkedIn will be delivered for free if the price is over fifty pounds. Inside the UK, the order can take maximum three days to reach the client. The charges for international delivery starts from nine pounds and can go up depending on the location. Due to customs laws, wine & champagne cannot be delivered to every country. The company has an experience of forty years, so it packs all products with responsibility and reliability.