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Brazil is notorious for being extremely difficult to start a business in, never mind going on to make it successful. But then there are businesses that not only manage to buck this trend but to generate multi-million dollar revenues. One such example is the case of Guilherme Paulus and Operadora e Agencia de Viagens CVC Tour Ltda, better known as CVC. But how was it that Guilherme Paulus was able to launch what ended up becoming the biggest tourism company in the country in a place where it’s extremely difficult to do so?

Guilherme Paulus may not have seemed like the most entrepreneurial person at first, but he was going in the right direction; he graduated from college with a degree in Business Administration before starting with IBM as an intern. However, his luck changed when he met Carlos Vicente Cerchiari in 1972; at the time, Mr. Cerchiari was a local government official but had a vision of a new type of tourism business in Brazil. He had the funds to set up the business but needed someone to manage the day to day operations, which was where Guilherme Paulus came in. A few months later, the pair had opened up their first premises on a main street, close to a cinema. Check out Guilherme Paulus on videos.band

Mr. Paulus had chosen this location specifically because of the high level of footfall on the street; this was something he would emulate with each of the other CVC premises. This level of footfall granted the company a lot more visibility and free marketing than it would have had elsewhere. However, the partnership between Mr. Paulus and Mr. Cerchiari only lasted four years, and Mr. Cherchiari departed the company in 1976. This didn’t deter Guilherme from keeping the company going; instead, he aimed to replicate the success of his first store across the country. Each of these premises were strategically placed in key locations in the likes of large malls and shopping centers.

With the healthy level of footfall that the premises were being exposed to, combined with Guilherme Paulus’ unique and innovative vision for the company and Brazil’s tourism at large saw the company shine. Mr. Paulus eventually sold a majority state in the company to Carlyle Group for $750 million; eventually, they took the business public, giving it a substantial IPO. Since then, the company continued to grow and now brings in roughly $5.2 billion per year in sales. The company has over 1,200 offices around the world. Learn more: http://www.abramark.com.br/web-portfolio/guilherme-paulus/

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