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There are many articles you are invited to consume today, but how many of them are really worth reading? Can you benefit from them? Will your assets or personality improve by reading such articles? Not really. However, if you read an article about leaders who have been successful in their field, who have done their best, and have received the right and positive clamor of praise from their workforce, then you most likely can learn a thing or two for your business. One of such leaders that you can learn more about today is Luiz Carlos Trabuco, the CEO of Bradesco.

The Leadership That Transcends

Beginners in business can learn from Luiz Carlos Trabuco how to differentiate between different kinds of scale according to Estadao.com.br. There are environments or contexts that it doesn’t really involve a lot of variables, skills, and dynamics. This is what can be described by experts as Mediocristan. What happens here doesn’t scale, and won’t be needing any type of deep unfathomable calculation. In the scale of Extremistan, you would have to need a lot of variables, contexts and different unpredictable elements. Luiz Carlos Trabuco’s leadership in Bradesco is in the Extremistan, and it’s fascinating to know that he knows such set-up and he operates Bradesco with an understanding of one’s limits. With such knowledge, Trabuco is going beyond just words. He really puts the concepts he knows into action by applying the same concepts to the world what he applies to his own company.

Read more on oglobo.globo.com

The Persistence of The President

It is said that what unites a company is a combination of grit, wisdom, perseverance and a sense of passionate desire to serve the public. Bradesco stands out today because of the belief for such value, and this is also the reason why in 2003, Luiz Carlos Trabuco Cappi was awarded by Bradesco as being one of the bank’s most outstanding executive.

Right now, it’s already 38 years of service that Mr. Cappi had given to Bradesco, and such leadership only means that the persistence of Mr. Cappi has been tested and proven by time. It is also notable to say here that the leadership of Mr. Cappi right now is also a byproduct of working for the bank’s different branches, which include marketing and communications.

The Positivism

The market right now is facing a lot of political challenges. There are more risks right now because of the system becoming more centralized and structured in an ominous system. However, with the kind of educational background that people in Bradesco have, it’s not that hard to withstand all these challenges and face them with the most gracious appeal and courage. CEO Luiz Carlos Trabuco Cappi is able to show that despite the challenges and new changes that the company would receive, it will be easier to expect more from Bradesco under his watch.

Moreover, it has also been shown that Mr. Luiz Carlos Trabuco’s educational background at the University of Sao Paulo was such a formative experience to him that it would probably be hard to achieve the level of success he has right now without such academic experience.

For more information about Luiz Carlos Trabuco, just click here.

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