Desiree Perez’s Dealmaking and Recognition as a Powerful Executive
The 2017 Billboard list of some of the world’s most powerful female executives in the music industry were revealed. Over a hundred executives, producers, negotiators, movers and shakers were proudly chosen to represent the outstanding females of the industry today. One of the top female executives listed was Roc Nation’s one and only Chief Operating Officer, Ms. Desiree Perez. Desiree Perez, 47, has known rap artist Jay-Z for over twenty years. Her business acumen and negotiating skills were very present from the start and it was no surprise that Jay-Z hired her back in 2009 to help Roc Nation to achieve longtime success, and what Desiree Perez knows.
Desiree Perez, commonly referred to as “Des Perez,” oversees the publishing and labeling operations of Roc Nation as well as several other managerial duties. Desiree Perez is best known for her work as a producer for the “On the Run Tour: Beyonce and Jay-Z” and negotiating the Samsung deal with the world famous R&B and pop artist Rihanna. In January 2017, Desiree Perez proved herself as a power player when she negotiated with Sprint and led the company to invest $200 million in TIDAL, an entertainment and music streaming app owned and operated by Jay-Z during that time. After roughly five months later, the rapper released his album “4:44” that was exclusively sponsored by Sprint as a free download to a million people. This pushed the album up to the No. 1 spot on the charts for weeks and also earned its platinum plaque, and her Facebook.
Other Reference: http://weeklyopinion.com/2017/12/jay-zs-secret-weapon-desiree-perez/