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Large companies such as Chapstick have been dominating the lip balm industry for the last century. They have not really had much competition until recently. Evolution Of Smooth is a company that is only a few years old but they have managed to amass revenue of several hundred million dollars. They have proved to be a fierce competitor for the top spot in the lip balm industry. The only company to exceed the sales of EOS is Burt’s Bees. Chapstick has taken a back seat to both of these companies.

In a short period of time, the EOS company went from being unheard of, to being seen in the possession of some of the biggest stars in Hollywood. EOS became the brand to have once celebrities began to buy the product (http://www.ulta.com/brand/eos). Celebrity power combined with smart marketing strategy helped to propel the brand to become one of the largest lip balm companies in the country.

Evolution Of Smooth has a revolutionary design that is both eye-catching and functional. The products are being sold by major retailers including Ulta and eBay. The flavors are also appealing and there are plenty to suit just about anyone’s preferences. Flavors were fairly limited up until EOS arrived on the market. The key to the EOS companies success isn’t just clever marketing, it truly has a great product that customers love to use. EOS is not found in just about every drugstore, big box store, and supermarket in the country. They have become incredibly successful and are projected to continue to grow substantially in the coming years. The success story of EOS is truly remarkable and has inspired other companies to try to achieve the same type of rapid growth and popularity.

Visit the evolutionofsmooth website and Facebook page for more information.

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