Proper Online Reputation Management Tactics
For a new company, your online reputation may not be something you constantly think about. Unfortunately, this is most definitely an error. Whether you know it or not, your business will most likely live and die by your appearance on the internet. Online Reputation Reviews.com reveals that one bad review can lower profits by 15% or more, and naturally, the more bad reviews you have, the lower your profits get. Maintaining a positive presence on major review sites like Yelp, Google, and Facebook is absolutely vital if you intend for your business to survive very long.
Here are some ideas to help solve the problem of a negative online presence before it even becomes a real issue.
First, one of the most important things to do is obviously officially establish yourself online. This means registering your business at Yelp, Google Business, and with an official Facebook page. Do more than just register, though. When registering your business, make sure there is proper contact information. Provide a relevant and professional email and phone number for customers and clients to use for either complaints or questions. In addition, use appealing images to attract the eye. A modern feeling provided using high quality images makes your company seem up-to-date.
It is also important for you to monitor your presence on different social media sites that you may not have considered official. Twitter, for example, can be used to sway large tides of people either for or against your company. Performing proper research can allow you to see the current public trend towards your company. In addition, be proactive with the information you gather. If you have found negative comments about your business, communicate with the customer or client in order to provide a more enriching environment for them the next time the visit your business. More individuals than you would realize use public social media to voice their concern.Approximately 40% of individuals will use social media to complain about companies, while 60% will use more private means of communication.
Overall, establishing yourself and monitoring your online reputation is vital in maintaining a healthy and successful relationship with clients.