A Look into the Future of Mobile Phone ads
Advertising is certainly one of the things that we have got used to in the 21st century. It has almost become impossible for any company or enterprise to run without advertising. In the digital era, we get exposed to many ads every day. You may be asked to view a certain product before you are allowed access to a certain website.
Advertisements have been used to run television and radio stations for many decades and this trend will obviously continue. What is now becoming more common is the increased advertising on mobile phones. This is one of the issues that mobile service providers are trying to deal with. It is true that in the future we may have free mobile services courtesy of advertising.
Mobile operators have not been too pleased with advertising on mobile phones. Most mobile phone users view as disruptive and irrelevant. Some operators have opted to deal with it by getting the users to pay a certain amount then they won’t be able to see any ads whilst using their phones. Some mobile operators are using advertising as way of generating revenue. An example is FreedomPop, which free service with a fairly limited data, text and voice allowance.
Users can also upgrade and by making deals with FreedomPop’s third-party advertisers. You may be involved in tasks like filing questionnaires or purchasing products. FreedomPop will then reward you with additional services. In spite of this, it is unlikely that in the future mobile services will be completely catered for by ads.
FreedomPop is a wireless internet service provider which is based in Los Angeles, California. The private company was founded in 2011 by Stephen Stokols (CEO) and Stephen Sesar (COO). It provides free text, data and voice. The company also sells tablets and phones to be used with their service. The company has managed to raise $109 million and uses Sprint’s network in America. The company announced its intention to expand to the UK on Three’s network. It then launched a global SIM with free mobile data in 2016 to be used in 25 countries. The company teamed up with Intel in November 2015 to create a Wi-Fi focused Smartphone.
For $5 a month, FreedomPop offers unlimited access to its Wi-Fi network. This will offer Android Smartphone owners with unlimited text, voice and data. You can access this service via the FreedomPop App which has 10 million hotspots all over America. Some of these hotspots are however not available for the public. The New York Times reported in 2015 that FreedomPop has hundreds of thousands subscribers and 80 employees. Their mission is to ensure the accessibility and affordability of communication services.